Strategic Plan Key Focus Areas

 

This new dashboard is updated quarterly and shows the progress on the strategic objectives for each area. You can see the overall status of each KFA, but also dig into each objective to see if they are completed, on track, or experiencing some disruption. A brief explanation from staff provides additional insight into the project through the end of December 2025. The next updates will be made at the end of FY2026 Q2 (through March 2026). Click here to see a PDF version(PDF, 212KB).

Vision Statement:

The Town of Addison is the benchmark for a diverse, vibrant, innovative, and connected community. Along with our services delivered the Addison Way, our unique places and experiences enhance the quality of life for our residents, businesses, workers, and visitors and make Addison the place to live, work, and visit.

Strategic Plan:

Click here(PDF, 212KB) to see a PDF version of the Key Focus Areas, Strategic Objectives, and Initiatives.

Based on 3 Tiers:

  • → Key Focus Area (KFA) – key areas around which we build our efforts.
    • → Strategic Objectives – top ways that we succeed in our Key Focus Areas (approx. 3-7 per area).
      • → Initiatives or Projects – specific means by which we accomplish our strategic objectives.

Key Focus Area: Public Safety

  • Strategic Objective: Retain, recruit, and train quality employees in the Addison Way and provide adequate resources (facilities, tools, equipment, etc).
  • Strategic Objective: Proactively enforce and strengthen Town zoning, building, and health and safety codes.
  • Strategic Objective: Prepare for the impact of new growth, redevelopment, and density.
  • Strategic Objective: Continuously evaluate response needs to changing environment.
  • Strategic Objective: Leverage technology to address issues.

Key Focus Area: Economic Development and Revitalization

  • Strategic Objective: Pursue new economic development and zoning tools to revitalize declining areas.
  • Strategic Objective: Implement the Transit-Oriented Development (TOD) and leverage that investment as a catalyst to improve the surrounding area.
  • Strategic Objective: Provide premium development in all forms through the vision established in the Town’s new comprehensive plan.
  • Strategic Objective: Optimize and market Addison’s brand, uniqueness, and our “Addison Way” culture.
  • Strategic Objective: Revitalize existing hotels and attract high-quality hotel and meeting space options.
  • Strategic Objective: Develop a plan to redevelop and revitalize the Inwood Corridor.
  • Strategic Objective: Foster relationships within and among the business and realtor community. 

Key Focus Area: Mobility and Connectivity

  • Strategic Objective: Facilitate build-out of Addison as a major North Dallas transportation connection point.
  • Strategic Objective: Update and implement Master Transportation Plan (MTP).
  • Strategic Objective: Address first mile/last mile TOD connectivity.
  • Strategic Objective: Connect points of interest in Town.
  • Strategic Objective: Improve pedestrian safety.

Key Focus Area: Infrastructure Development and Maintenance

  • Strategic Objective: Continue to invest in and maintain our Asset Management Plan.
  • Strategic Objective: Evaluate infrastructure needs for new development and redevelopment staying true with Addison brand.

Key Focus Area: Financial Health and Organizational Excellence

  • Strategic Objective: Attract, retain, and develop top-tier employees.
  • Strategic Objective: Implement continuous improvement and business process efficiencies, maximizing the Addison brand.
  • Strategic Objective: Maintain credit rating and a fiscally resilient budget process.
  • Strategic Objective: Improve and modernize Town facilities.
  • Strategic Objective: Develop a plan for the next bond election.

Key Focus Area: Vibrant, Active, and Engaged Community

  • Strategic Objective: Develop a pathway for future community leaders.
  • Strategic Objective: Create meaningful short-term service opportunities.
  • Strategic Objective: Use innovative approaches to marketing and engagement the Addison Way.
  • Strategic Objective: Enhance the resident and visitor experience by activating our community parks and Town assets.
  • Strategic Objective: Enhance Addison gateways and the visual appeal of streetscapes to optimize Addison brand.
  • Strategic Objective: Vision & create special occasions that make people want to be in Addison (arts, events, AAC, markets).

Key Focus Area:  Addison Airport

  • Strategic Objective: Complete the Airport Master Plan.
  • Strategic Objective: Leverage the Addison Airport to maximize business growth and expansion.

     

 

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